Our Mission

"Growing up on a cow / calf farm in western Iowa, it seemed as though there was one question we were always asking ourselves ... how do we improve our herd? The answer for me was to begin keeping better records. After all, you can't change anything you aren't tracking. Thus CattleTEC was born.

CattleTEC aims to increase the profitability of every cow / calf operation it comes into contact with. By automating the data recording process the goal is to bring information previously unavailable or too time consuming to attain into the hands of farmers. With this information, the limits are endless for the growth of each herd and the industry as a whole."

                                                      - Alex Irlbeck, Founder

Irlbeck Family Farms


The TECnology

CattleTEC uses an online database to store all of the information for each animal in your herd. Login from anywhere to quickly and easily view the information critical to every decision.

Our platform allows the farmer to sort and view different information based off of each farms unique situation.


Numerous other features and tracked metrics are also included:

  • Animal health tracking

  • Resource management

  • Breeding records

  • Current rations and generation

  • Financial records

  • Calving records

  • Recent weather patterns and predictions

  • Calendar of upcoming events 

  • And many more to come

In order to track the weight of each animal in your herd, CattleTEC utilizes a state of the art machine vision system. By tagging each animal with an RFID tag the system is able to use cameras and the signal from the tag to identify each animal and estimate weight.

This information is then broken down and displayed in each farmer's online database as the animal grows and progresses. This allows for real time tracking of both the growth of each calf in your herd as well as an indication of how well your cows are maintaining themselves throughout the year.

In addition, the RFID technology allows us to diagnose any irregularities in a particular animal's pattern .... the first step in adding health based tracking to your herd.

By being able to see the progression of each cow and her calf in your herd you are then able to compare each animal's potential and ultimate profitability for your operation. 

CattleTEC ... Taking control of your herd's tomorrow, today


Contact Information

Alex Irlbeck

Founder, Owner